As we trained and exchanged ideas, one thing became impossible to ignore: something was missing. Key techniques. Deeper understanding. Real substance. What the instructor assumed was “basic knowledge” felt unclear – even empty – to many of us.

And the more we talked, the more we realized: we weren’t the only ones feeling this way.

All around us, dedicated coaches were quietly struggling. No real guidance. No support network. No budget for flashy marketing stunts. Just constant trial and error – exhausting, frustrating, and lonely.

That’s when we made a decision.

Still in Cyprus, we began shaping a new kind of instructor program – one that would redefine what quality means in our field. What started as a simple idea quickly became something bigger. A real project. A mission.